Press Release

Exhibitor Express | NeoDen Tech - who provides professional and cost-effective SMT systems

February 12, 2025
The productronica China serves as a crucial platform for showcasing and exchanging ideas within the electronic intelligent manufacturing sector. It will be open grandly from March 26 to 28, 2025, at the Shanghai New International Expo Centre (Halls E1-E5, W1-W4). productronica China 2025 will cover nearly 100,000 square meters and is expected to draw over 1,000 premium companies from the electronic manufacturing field. These companies will showcase a full range of products and technologies from the electronic manufacturing supply chain, including electronic chemical materials, dispensing and bonding solutions, automated electronic assembly, testing and measurement tools, quality assurance services, electronic manufacturing services, surface mount technology (SMT), cable processing, component manufacturing, motion control and drive technology, sensor technology, robotics, AGVs, intelligent warehousing, and more.


Exhibitor introduction

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As the first game-changer in the market of desktop pick and place machines in China, NeoDen Tech provides professional and cost-effective SMT (surface mount technology) systems, thousands of which have been sold to more than 140 countries since 2010.
 
With the features of ease of use, stability and high precision, NeoDen pick and place machines are well-known among electronic hobbyists, lab researchers and PCB manufacturing.
 
To meet the increasing demand of complete one-stop solutions, NeoDen designed and manufactured reflow oven IN6 in 2019 and IN12 in 2020 to work together with solder printers, conveyors, PCB loaders, unloaders, AOI, SPI, BGA rework stations, etc as production line.
 
To assure efficient and professional pre-sales and after-sales internationally, a global service network is established from Asia, Africa, North America, South America, Antarctica, Europe to Australia.
 
NeoDen always adheres to independent R & D and attaches great importance to the cultivation of R & D strength. We owns 100+ national patents and our products are CE qualified. NeoDen was and will be trying our best to achieve a new stage by developing new products continuously with innovative technology to meet the ever changing market's needs.
 
Always listening to our customers' voice is a constant value of NeoDen, and one that we always strive to achieve.

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Exhibitor interviews

Interviewee: Steven(Tel. +86 18167133317), Manager, NeoDen Tech
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Q1. What new technologies and products will be presented at the exhibition? What are their advantages and highlights compared with other similar products?

In line with the corresponding small-and medium-batch production capacities, we are presenting two different SMT production lines.

First is our full-auto solder paste printer. Summing up, its greatest advantage lies in its high cost performance under high precision. Meanwhile, this printer is equipped with a series of innovations such as dual cameras and the stencil alignment and adjustment sinking technology. Its relatively small footprint helps users save on the cost of floor space for wiring.

The second one is our 8-head multi-functional general-purpose pick and place machine. This machine is equipped with 8 placement heads and a high-precision, large-field-of-view fixed camera. It can not only handle the scanning and flying-shot of small-packaged components but also support the one-time identification of large-sized components within 40mm*40mm. This machine can either be used independently for general-purpose mounting or integrated into a high-speed production line as a multi-functional machine, effectively reducing the usage cost for users.

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Q2. With the rapid development of the new technologies, what new opportunities and challenges do you think the electronic manufacturing equipment industry is facing? What are your company's layouts and plans in this field?

Currently, several phenomena can be observed in the market: the downward expansion of specialization, high cost performance, personalization, a significant increase in fragmented orders, and continuous growth in R&D investment. Influenced by market demand, these changes are transmitted from the consumer end to the supply end, and the nature of rigid demand has actually undergone substantial alterations.

We also adapt our products in response to market changes. For example, regarding our prototyping systems, starting from desktop type manual operations to basic automated equipment, we have also introduced a high cost performance automatic solder paste printer that reduces labor input. This effectively meets users' requirements for easy-to-use products, low investment costs, and high-quality implementation, thereby facilitating rapid product R&D and iteration.


Q3. Considering the current understanding of domestic equipment among customers, what do you think of the development path of domestic equipment?

This question is of great significance. After more than a decade of development, Chinese SMT equipment has made remarkable progress in performance compared with previous years. However, when compared with foreign cutting-edge equipment, there is still a long way to go. Only when users can actually make good use of Chinese SMT equipment and derive value from it will the market gradually recognize the progress, and opportunities will be gradually unleashed. In this process, comprehensive technical support services are particularly crucial. When the performance has not yet fully reached that of advanced foreign brands, it is essential to achieve continuous value output of the equipment through high-quality services. Therefore, we attach great importance to the service sector.

Recently, we have upgraded our after-sales service system. The employees operating the equipment can seek technical support with just one-click scanning of the QR code. Moreover, we will provide a variety of process-related guidance solutions to help users ensure that both the process and equipment production are implemented smoothly, ultimately achieving the practical goal of creating value for customers.


Q4. As products in the electronic manufacturing equipment industry are becoming more intelligent, smaller and higher-precision, what unique advantages do you think your company's products and technologies have to adapt to this trend?

Miniaturization, high precision, and intelligence have been the directions we've adhered to in research and development over the years. We've established modular R&D and production for key components. In the future, we'll be able to achieve multi-functionality based on the three-axis machine motion control module. For example, it can be applied in scenarios such as dispensing with chip-mounting, soldering, and other electronic assembly processes, providing customers with one-stop equipment and process services.

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