December 12, 2019

productronica China, the essential part of the Global Electronics Network, was first introduced into the Chinese market in 2002 and has established itself as an independent exhibition brand since 2012. After nine years of unremitting work, productronica China has received the recognition of more and more exhibitors and visitors with its strong brand influence, cutting-edge concepts and outstanding results.

In recent years, the electronic technology is advancing rapidly in China, which brings intelligent manufacturing under the spotlight. The ever-growing industrial transformation and upgrading has brought huge opportunities to both Chinese and overseas enterprises. In order to address such trends and meet the growing needs of the exhibitors, productronica China decides to make a major strategic upgrade in 2021 to create a high-end, diversified and forward-looking business platform for the electronics manufacturing industry.

Messe Muenchen Shanghai announced today the launch of Strategy 2021. It is the first strategic step to upgrade productronica China in 2021 by expanding 100 percent of the exhibition area. Mr. Senger, Managing Director of Messe Muenchen, said: “We are very proud that productronica China has established itself so well in the Chinese market and achieved such strong growth over the years. We are particularly pleased that, together with the industry, we have now found a very good solution to the growing demands for exhibition space of our exhibitors from 2021 onwards.“

Mr. Stephen Lu, Chief Operating Officer of Messe Muenchen Shanghai, added further: “As an important part of the Strategy 2021, productronica China will make three major upgrades in 2021. First, the exhibition area will be doubled in 2021; Second, intelligent manufacturing and innovative electronics will be the theme of productronica China 2021 to further expand its exhibit range and cover the entire electronics manufacturing industry chain; Third, productronica China and productronica South China will develop hand in hand to with differentiated target market but same brand quality and exhibition philosophy. Further, we will maximum the synergy effects in terms of exhibitor and visitor acquisition and services, forums and promotional activities to create added-value for the whole industry.”

The expansion of productronica China 2021 will greatly relieve the urgent needs of exhibitors for more exhibition space and improve its hall layout with an expanded segments. Smart factory ecology will take the center stage at productronica China 2021. The new strategy will further enhance the leading position and innovative concept of productronica China in the industry.

Meanwhile, productronica China will continue to deepen its strategic partnership with IPC – Association Connecting Electronics Industries in forward-looking technology, standards, training and forums. With its brand influence, global resources, integrated powerful marketing platforms and professional exhibition services, productronica China is committed to the development of the entire intelligent manufacturing industry chain by uplifting the exhibition in both quality and quantity.

The next productronica China will take place in Shanghai on March 18–20, 2020.

Press contact

Katrina Dong
Project Executive
11th floor, PINGAN Fortune Tower, 1088 Yuanshen Road, 200122 Pudong New Area, Shanghai
+86 21 2020-5645
katrina.dong@mm-sh.com